The global interactive packaging market is projected to grow from USD 33.5 billion in 2025 to USD 60.6 billion by 2035, registering a 6.1% CAGR, as brands move beyond experimental QR, NFC, and augmented-reality initiatives toward scalable digital experiences across consumer packaging.
The transition is becoming visible across the packaging value chain. Early implementations...
NEWARK, Del., September 7, 2026 — The global interactive packaging market is projected to grow from USD 33.5 billion in 2025 to USD 60.6 billion by 2035, registering a 6.1% CAGR, as brands move beyond experimental QR, NFC, and augmented-reality initiatives toward scalable digital experiences across consumer packaging.
The transition is becoming visible across the...
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