Action Figures Market Developments Creating New Opportunities for Toy Brands
Once a shelf item for children, the action figure is now a collectible, a fan-made keepsake and, increasingly, a 3D-printed portrait of the buyer. That evolution is reshaping how toy companies design, license and sell. According to Polaris Market Research, the global action figures market was valued at USD 8.28 billion in 2022 and is projected to reach USD 18.40 billion by 2032, growing at a...
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