Why Betaines Continue to Lead the Amphoteric Surfactants Market
Specialty ingredients are gaining importance as brands balance performance, safety, sensory appeal, and sustainability. Amphoteric surfactants fit this shift because they can carry positive or negative charges depending on formulation pH. This adaptable behavior helps them work with anionic, cationic, and non-ionic surfactants while providing mild cleansing, foaming, conditioning,...
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