Why People Ignore QR Codes (And How to Make Yours Worth Scanning)
Most QR codes don’t fail because they’re broken.They fail because people decide, in a split second, that scanning them isn’t worth the effort.
That decision usually has nothing to do with the technology and everything to do with expectations.
People Scan QR Codes With a Question in Mind
When someone sees a QR code, their brain immediately asks one thing:
What will I get if I...
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