Creating a comprehensive marketing plan involves utilizing various book promotion services, some more effective than others. If you're an author or publisher collaborating with a publicist, they can guide you in selecting the best strategies for your specific needs. The primary goal is to gain visibility among media, reviewers, and potential buyers at the time of your book launch. While the internet presents opportunities, it's essential to balance these with traditional media like TV, newspapers, radio, and magazines, including their websites. Ideally, your strategy should engage various platforms. 

Promotions can boost eBook sales, as readers often need encouragement to purchase and download your book at a reasonable discount. Partnering with a website that offers eBook discounts can help initiate a successful promotion and drive sales. If you have a publicist or publisher, they can assist in organizing these promotions. Additionally, it's crucial to think about the long-term effects. While a sudden surge in sales from promotional pricing may not bring immediate financial rewards, it is pivotal in building sales momentum over time and improving your rankings on bookseller charts. 

Creativity is key in all areas of marketing, including book promotion, which is especially important in a crowded marketplace. Consider connecting your book or its subject matter to current news events to capture readers' attention. Tying your work to trending topics can help you gain visibility more quickly than attempting to create your own buzz. For instance, if you've written a business-related book, stay informed about economic trends or stock market changes related to your content; doing so increases your chances of getting media mentions -- being versatile will increase your coverage. 

You don't have to stick to your book's content verbatim; feel free to explore broader topics that are related and provide fresh insights relevant to ongoing stories. The goal is to foster long-term relationships that position you as a go-to expert. Securing interviews and quotes will help build your author brand, benefit your professional reputation, and provide a head start for future writing projects. Furthermore, media coverage tends to resurface online, amplifying its impact. It's common for articles and videos to remain available online for many years, if not indefinitely.