Asia-Pacific Streaming: Netflix Eyes Warner Bros. Deal

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Asia-Pacific Streaming Landscape Faces Transformation as Netflix Eyes Warner Bros. Discovery Assets

Media Partners Asia's latest analysis reveals the potential formation of a $6.6 billion annual recurring revenue powerhouse across Asia-Pacific markets should Netflix complete its acquisition of Warner Bros. Discovery's studio and streaming businesses.

The proposed deal, valued at approximately $82.7 billion, represents Netflix's strategic evolution from organic growth to aggressive consolidation, potentially bringing franchises like DC Comics, Harry Potter, and HBO's premium content under its control.

Currently generating around $5.5 billion in annual recurring revenue throughout Asia-Pacific, Netflix would add approximately $1.1 billion through WBD's profitable licensing arrangements and theatrical distribution operations in the region.

Industry experts warn of a "licensing cliff" on the horizon, as WBD's content currently serves as a cornerstone for numerous local streaming platforms across India, Japan, South Korea and other Asian markets through exclusive licensing deals that extend through 2027.

Regional streamers may need to rapidly pivot their content strategies, with Media Partners Asia expecting increased partnerships with alternative studios like NBCUniversal, Sony Pictures, and Disney, while potentially pursuing deeper bundling relationships with Disney+ as Netflix absorbs WBD's content libraries.

The global implications are equally significant, with projections showing the combined entity would generate approximately $70 billion in annual recurring revenue worldwide, surpassing both YouTube ($61 billion) and Disney's entertainment divisions ($58 billion).

Regulatory approval remains the primary hurdle, with executives projecting a 12-18 month timeline, though merger documents allow for completion as late as September 2027. Netflix's substantial $5.8 billion reverse termination fee demonstrates confidence in clearing antitrust concerns.

The deal's structure includes a "clean break mechanism" for debt restructuring and retains HBO's profitable linear pay-TV operations within the acquired assets, while spinning off WBD's traditional television networks.

Challenges include cultural integration between Netflix's algorithm-driven approach and Warner Bros.' relationship-based legacy business, potential regulatory distractions, and strategic trade-offs that might slow Netflix's expansion into live sports programming.

Additionally, tax provisions would restrict the spun-off linear networks from significant merger activity until 2028, potentially influencing Paramount's strategic options and pushing it toward potential partnerships with NBCUniversal.

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